Postkiwi

Today I’ve joined up with Amazon UK’s Beta advertising program, Self-Optimizing Links. That’s the feature at the top of each page, with three items ranging from iPods through to books. The theory is that the script in the page template will find the most appropriate products to go with the contents of the page. After the page has been loaded four to five times the ads do start to provide relevant material.

So that explains the the prominence of Highlander movies on the main page of Pacific Highlander. Put ‘Duncan Macleod’ and ‘Pacific Highlander’ together and that’s what you get. But hopefully there will be some useful connections for readers, particularly for those living in the UK. I have an account at both Amazon.com and Amazon.co.uk, for the sake of some products that just can’t be obtained through the American base.

The Amazon contextual ads can’t be used on pages that have Google Adsense contextual ads. So I’ve kept the Google ads on Duncan’s TV and am putting Amazon on other sites where appropriate.

Interested in your feedback on how this is working for you…