Grade Your Website for Free
February 25, 2008 – 10:09 pm | by Duncan
Hubspot has recently upgraded its free website grader, www.websitegrader.com, offering analysis of websites in terms of search engine optimization, connection to the blogosphere, social mediasphere, recruitment of regular visitors, and competitive intelligence. I’ve tried the tool out with www.duncans.tv (DT) and www.pacifichighlander.postkiwi.com (PH) with some really useful results.
1. On-Page SEO
A. Metadata should include title, description, and ten or less keywords. I had 11
B. Heading summary - using heading formats helps search engines
C. Image Summary - using alt=”xxxx” HTML - I was caught out by the feedburner image. Fixed now.
D. Interior Page Analysis - using keywords and description - needs work.
E. Readability Level - both sites are at Graduate School level (postgraduate)
Off-Page SEO
A. Domain Info - the grader looks for domain registration age and days to expiration, saying that search engines factor domain stability. I’m encouraged by the report to set up a permanent redirect (301 redirect) between www.duncans.tv and duncans.tv
B. Google PageRank (5 for DT and 0 (should be 4) for PH)
C. Google Indexed Pages (1540 for DT and 715 for PH)
D. Last Google Crawl Date (Feb 18 for PH, Feb 21 for DT)
E. Alexa Traffic Rank (Top 0.52% for DT, Top 5.4% for PH)
F. Inbound Links (46,217 for PH, 54,867 for DT)
G. DMOZ Directory Entry found for both
H. Yahoo Directory found for DT but not PH
I. ZoomInfo entry found for DT but not PH
Blogosphere
A. Blog Analysis - looks for evidence of a blog (I think it’s looking for a page with the word ‘blog’ in it.
B. Technorati Ranking (Top 0.02% for DT and Top 0.24% for PH)
C. Last 3 blog articles are shown with Digg links and other inbound links
Social Mediasphere
A. del.icio.us bookmarks (106 for DT and 0 for PH)
B. Digg.com Submission (12 submissions & 57 diggs for DT)
Converting Qualified Visitors to Leads
A. RSS Fead - found on both sites
B. Conversion Form - found on both sites
Competitive Intelligence
A. Keyword Grader. DT ranks at 52 for tv adverts, 100 for television advertisements and tv ads.
B. Score Summary. Duncans.TV came out in the top 2% (98/100). Pacific Highlander in the top 5% 95/100).
Thanks to Meg at Blogpond for her article, “What’s Your Website Score?”.
