Sunday, March 5th, 2006
Today is ‘Clean Up Australia Day‘, a day in which volunteers tidy up their environment, from the beaches, rivers and creeks, parks, public bush lands, shops and malls, school grounds and outdoor transport areas.
The campaign was started by Ian Kiernan, an Australian builder and solo yachtsman. As he sailed around the world in 1987 he was shocked at the extent of pollution and rubbish he saw in areas such as the Sargasso Sea in the Caribbean. When he returned to Sydney he enlisted friends and developed a campaign to enlist 40,000 volunteers to clean up Sydney Harbour. In 1990, the following year, almost 300,000 volunteers enrolled for Clean Up Australia Day. Clean Up the World was launched in 1993, involving approximately 30 million volunteers in 80 countries.
I’ve written up the television campaigns from the last two years at Duncan’s TV Ad Land. The first ads aim at motivating people to use reusable bags for shopping. The last two years have focused on motivating volunteers for the clean-up effort, raising awareness in the 20 - 35 year age bracket.
Unfortunately the weather wasn’t great for such projects. But having just written all this up I’m now interested in preparing for Clean Up Australia Day 2007.
Tags: Advertising, Australia, Duncans TV, Environment
Posted in Advertising, Australia, Social Justice, TV Ads | No Comments »
Friday, March 3rd, 2006
At Duncan’s TV Adland this last wee while:
Berlitz Coastguard
A young German coastguard trainee struggles with the English language.
Pepsi Samba Asereko Single
Eden, composer with Song Zu, has released the music for Pepsi Samba on CD
Reflex Prison
The inside information on the music behind the Reflex ad.
Where the Bloody Hell Are You?
The expensive in-your-face promotion of Tourism Australia
Coca Cola Ice Dance
Coca Cola’s feel good sponsorship of the Winter Olympics
Heineken Past Experience
Amazing VFX as a beer drinker travels back through time
Tourism Victoria Hide and Seek
Run Rabbit Run through the Yarra Valley
Carlton MID Bloke Bots
Shot in Cleveland QLD and Sydney NSW
Tooheys For the Love of Beer
An effects driven stunt filmed in Melbourne
Michael Hill Jeweller 14
A touching essay in film on the piercing of teenage years
And at Duncan’s TV Music Videos I posted a review of the Sigur Ros ‘Glosoli’ music video featuring children running over the edge of a cliff to fly towards the sun.
Tags: Advertising, Duncans TV, Music Videos
Posted in Advertising, Australia, Music, TV Ads | No Comments »
Monday, February 27th, 2006
Australia’s all abuzz with the slight controversy over Tourism Australia’s latest marketing campaign, “Where The Bloody Hell Are You?”. A television commercial features ten scenes in which Australians explain to potential overseas tourists that we’re all set up for them to come. Thinking we’re a great country to visit is not enough. These people need to book their flights and get on down under.
The controversy, of course, is the use of the Strine vernacular phrase “Where the Bloody Hell Are You?” John Howard’s gone on record saying that this phrase is an acceptable part of Aussie lingo. There are other words that we shouldn’t be saying.
And then there’s the controversy over which scenes have been included in the TV spot. In today’s Gold Coast Bulletin there’s an element of pique at the omission of our beautiful destination in the promotion. The closest we got was the Great Barrier Reef which is 24 hours drive away.
I’ve written up the television commercial at Duncan’s TV Adland, including where to see the spot online.
Tags: Advertising, Australia, Duncans TV, Queensland
Posted in Advertising, Australia, TV Ads | 5 Comments »
